Ayu Prameswari

Open for freelance — Q3 2026

Graphic design 2019–2026

Ayu Prameswari

Product Designer & Illustrator

I design interfaces that behave themselves, then draw the bits that make people remember them.

Yogyakarta, Indonesia

Ayu Prameswari
6 projects in the book
7
years designing
40+
projects shipped
12
long-term clients

Selected work

6 projects 2019–2026

Product design 2026

Warung OS

A point-of-sale built for stalls that run on one phone and a shaky connection. Offline first, thumb first.

  • UX
  • Design system
  • Mobile

Brand & illustration 2025

Kopi Atlas

Packaging and a 40-piece illustration set for a roaster mapping single-origin beans across the archipelago.

  • Illustration
  • Packaging

Product design 2025

Rute

Route planning for motorbike couriers. Cut the average dispatch from nine taps to three.

  • UX research
  • Prototyping

Design system 2024

Pasar Terang

One component library for a marketplace that had grown four different button styles and no one to blame.

  • Design system
  • Docs

Product design 2024

Halo Sekolah

Attendance and reporting for 200 schools, designed for teachers doing admin on a Sunday night.

  • UX
  • Accessibility

Illustration 2023

Tumbuh

A children’s book about a stubborn seed. Thirty-two spreads, two colours, one very patient editor.

  • Illustration
  • Print

The studio

Seven years in, I still think the best compliment a product can get is “I did not have to think about it”. I work on the unglamorous middle of a product — the flows, the empty states, the error copy — and then put something on top worth looking at.

Most of my work is with small teams shipping their first serious release: marketplaces, tools for small businesses, and the occasional stubborn internal dashboard nobody wanted to own.

  • Product design
  • Design systems
  • Illustration
  • Prototyping
  • User research
  • Art direction
  • Motion
  • Front-end basics

What I make

Product design

End-to-end: research, flows, interface, and the design system that keeps it from drifting six months later.

Illustration

Editorial spots, onboarding sets, and brand characters that survive being shrunk to 24 pixels.

Design audits

A hard look at what you already shipped, written up as a ranked list you can actually work through.

Where I have worked

  1. 2023 — now

    Senior Product Designer Kolam Studio

    Design lead on two marketplace products and the shared system underneath them.

  2. 2021 — 2023

    Product Designer Bitwarna

    Took a logistics dashboard from spreadsheet replacement to something people opened voluntarily.

  3. 2019 — 2021

    Designer & Illustrator Freelance

    Editorial illustration, brand work, and the first four apps I would now redesign given the chance.

Shelf

  • 2025 Good Design Indonesia — digital product, shortlist
  • 2024 Talk: “Designing for one bar of signal”, JogjaConf
  • 2023 Tumbuh — national children’s book selection